Customer relationship management (CRM) refers to the practices, strategies and technologies that companies use to manage, record and evaluate customer interactions in order to drive sales growth by deepening and enriching relationships with their customer bases.
Rouse, Margaret. "Customer Relationship Management(crm)."Http://searchcrm.techtarget.com/definition/CRM. N.p., n.d. Web. 27 Mar. 2015.
Rouse, Margaret. "Customer Relationship Management(crm)."Http://searchcrm.techtarget.com/definition/CRM. N.p., n.d. Web. 27 Mar. 2015.