According to Christopher Vollmer, it took 127 years to reach an advertising revenue of $20 billion in newspapers, 25 years to reach this revenue for cable television, and a mere 13 years for digital media to reach $20 billion in advertising revenues . As such, Vollmer reports that 88% of marketers to spend more on digital ads, while 82% believe that consumer insights gained from targeted-relating tools will become increasingly invaluable (4) . Advertising has become less of a call for attention, and more of a strategically aimed service based on consumer demand and data points. Those companies that can effectively adapt to the new platform of marketing interactivity; i.e. those who are able to provide the what the consumers want, when they want it, will be the organizations that survive in the age of “Digital Darwinism.”