WHEN YOU'RE CHECKING OUT AND YOU'RE ASKED, "PAPER OR PLASTIC?"
You can't have both.
Here's the hold-up. There seems to be a disconnect between what consumers like and what consumers know. Though consumers are satisfied when they are correctly targeted, they are often actively attempting to conceal their internet identities and are victims of internet hacking. When consumers dish out their details, is it worth it?
If 28% of people say that their main concern when concealing their internet identity was from advertising efforts, yet 61% of consumers say that they feel better about a company that delivers custom content. So, what got lost in translation? Of course, it could be differences in the ways in which the separate reports were run, however, the raw data tells us that perhaps it is the fault of the internet consumer for not understanding what exactly they want.
So the question is, then, privacy or personalization?
You can't have both.
Here's the hold-up. There seems to be a disconnect between what consumers like and what consumers know. Though consumers are satisfied when they are correctly targeted, they are often actively attempting to conceal their internet identities and are victims of internet hacking. When consumers dish out their details, is it worth it?
If 28% of people say that their main concern when concealing their internet identity was from advertising efforts, yet 61% of consumers say that they feel better about a company that delivers custom content. So, what got lost in translation? Of course, it could be differences in the ways in which the separate reports were run, however, the raw data tells us that perhaps it is the fault of the internet consumer for not understanding what exactly they want.
So the question is, then, privacy or personalization?