When focusing on correctly placed inbound marketing tactics - or relying on branded content to lead a customer to an organization instead of the more traditional outbound marketing tactics- cold-calling, and other ways that organizations reach a customer, user feedback was as follows, according to statistics compiled from many different tracking websites including Hubspot:
1. 32% of brands are decreasing spending on outbound marketing to spend more on content marketing.(source: Inbound Marketing Agents)
2. Because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company.(source: Custom Content Council)
3. 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them.(source: McMurry/TMG)
4. 29% of marketers use whitepapers as a content marketing technique.(source: Inbound Marketing Agents)
5. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.(source: Content Marketing Institute)
6. 84% of 25-to-34-year-olds have left a favorite website because of intrusive or irrelevant advertising.(source: Mashable)
7. Per dollar, content marketing produces 3 times more leads.(source: Eloqua)
8. 82% of consumers like reading content from brands when it's relevant.(source: The CMA)
9. Companies that spend more than 50% of their lead generation budget on inbound marketing report a significantly lower cost-per-lead.(source: HubSpot)
10. For mid-sized businesses, content marketing costs 31% less than paid search.(source: Eloqua)
11. 68% of consumers are likely to spend time reading content from a brand they are interested in.(source: The CMA)
12. Inbound marketing costs 62% less per lead than traditional outbound marketing.(source: Mashable)
13. According to 37% of marketing managers, the most important way to engage customers is content-led websites.(source: The CMA)
14. 86% of people skip television ads.(source: Mashable)
15. Blogs give websites 434% more indexed pages and 97% more indexed links.(source: Inbound Writer)
16. 3 out of 4 inbound marketing channels cost less than any outbound channel.(source: Mashable)
17. Marketers allocate 34% of their overall budgets to inbound tactics – 11% more than they dedicate to outbound strategies, like banners, direct mail and more.(source: Gannett Local)
18. 200 million Americans have registered their phone numbers on the FTC’s “Do Not Call” list.(source: Mashable)
19. 54% more leads are generated by inbound than by outbound.(source: HubSpot)
20. Telemarketing was reported as being “above average” in cost by 21% of respondents.(source: Mashable)
When inbound, targeted-marketing reaches the correct audience, more often than not, customers are happy and satisfied.